How can this be a plea?

Barack Obama is pleading with people to get some exercise. It's unbelievable that we have to rehash this stuff over and over again.

Now we all know that exercise achieves the following:

1. Maintains healthy weight and body functions
2. Improved appearance
   
3. Better performance in all things
4. Stress relief
5. Build mental toughness, character and self-image
6. Longevity
7. The positive feedback loop that results between all these things and a good whole foods diet
   

At this point someone who isn't fit or moving towards fitness is either stupid or in denial.

On that note, I'm also sick of the overweight and out of shape people in the office questioning my nutrition. I eat a relatively strict zone paleo diet and exercise rigorously every single day. I eat very little sugar and nearly zero starches. Yet somehow these people feel entitled to comment that my organic greek yogurt is fatty. Huh?